The lettuce wraps at Yang Kee Noodle (top) and I Ching Asian Cafe are similar, but Yang Kee provides more lettuce and goodies on the side. Photos by Robin Garr |
(Yang Kee Noodle, I Ching Asian Cafe, Voice-Tribune, July 12, 2007)
If you like the fresh, healthy and enticing flavors of the colorful cuisines of East Asia, but feel a little wary about dining at ethnic eateries where the menu is printed in a language you can’t speak, then fast-casual Asian dining may be just right for you.
Coming from the West Coast, as so many modern food trends do, this spreading development is largely carried by franchise chains like Pei Wei (P.F. Chang’s little brother), Rice Boxx, Pick Up Stix Fresh Asian Kitchen, Chef Martin Yan’s Yan Can and Tokyo Joe’s.
Like the similarly swelling wave of “fresh burrito” chains, competition is keen in this niche, and the concepts are so similar that sometimes the only way to tell where you’re dining is to look at the corporate logo.
None of the Asian chains have reached Louisville yet, but the concept is going strong in the East End, with two independent properties competing from shopping-center venues just a mile apart on Shelbyville Road.
Continue reading It’s fast … it’s casual … it’s Asian!